The Art of Joint Venture
I don’t know where I’d be without joint ventures. I’d still have my
AdSense income, which is nice, but I’d certainly be a lot poorer.
I’d have fewer friends. And the people who acted on my
recommendations would be a lot worse off too.
Joint ventures are a vital part of my business. They should be a
vital part of yours too.
I still say that the best place to find joint venture opportunities
is at conferences. I’ll keep saying that until someone gives me a
good reason to say something else. So far though, I haven’t come
across a better way of meeting other entrepreneurs, examining their
products and forming the sort of relationship that can generate
income for both sides.
But you don’t have to wait until you go to a conference to form a
joint venture. You’ll find it much easier there. You’ll be able to
create more deals in less time and for more money at a conference,
but you can get your feet wet before you travel.
The danger though is that because making deals at a distance is so
hard, you’ll be tempted to accept any offer that comes your way.
That’s a big mistake.
However you form a joint venture, there’s one golden rule you can
never break…
You have to believe in the product.
You have to examine it carefully, use it, understand why it’s so
good, and genuinely believe that it can help the people you’re
recommending it to.
A joint venture should make money. It should make money for you,
and it should make money for the person you partner with. But first
of all, it should bring real help to your users.
Try to cut corners by thinking about the income and not the
benefits of the product and you’ll do your site all sorts of
damage. No one will accept your recommendations in the future.
You’ll have cut yourself out of an important source of income.
In fact, it can pay to create a joint venture for a very good
product even if the profit margin is very small. If you tell people
that they should be using a service that’s really exceptional, even
if it costs little and pays a tiny commission, your users will be
more likely to trust you when you make expensive recommendations.
You’ll have primed your market.
Creating joint ventures in person is always best, but if you’re
looking for joint ventures online, focus on the product and let the
profit take care of itself.
I’ve written a report called “The Art of the Joint Venture: How to
Network Your Way to Success”. You can pick up a free copy at:
Joel Comm
Tags: adsense
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